World Market Insight Case Studies
Case Study: Making the Most of Future Demand
In 2006, a mid-size telecommunications company looking to expand into the Asian market approached World Market Insight to provide in-depth market research in a specific country. The client had performed preliminary due diligence in-house which pointed to positive market opportunities. What the client lacked was the knowledge of the specific size of the market and future demand expected for their product offering. We were able to provide the client with current market dynamics as well as authoritative forward looking estimates. The client has since met with great success in the marketplace and has requested additional services.
Case Study: Timing is Everything
In late 2006, a real estate development firm was within a few months of making a major investment in a central European nation whose prospects seemed set for explosive growth. World Market Insight was hired to conduct a study on other foreign companies who recently invested or considered investing in the country. The results of our study led the client to delay its entry into the market by nine months. This delay led to more favorable market conditions which saved the company nearly USD $2 million.
Case Study: Avoiding Costly Mistakes
In 2005, a mid-size technology firm was in discussions with a foreign corporation on a deal that included manufacturing and distribution rights of our client's product. As talks approached settlement, World Market Insight was hired to verify and validate market conditions and size claimed by the foreign corporation and published by the foreign government. The information we provided led the client to cease all discussions with the foreign corporation and exit the market altogether. The client estimated our insight saved them in excess of USD $3.6 million.